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In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand.  It took more than only one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong.  The humble beginning for Tony was working with his pa to operate a kitchen in Fujian, China.  In 1975, Tony started his entreprenuerial journey with simply 2 two ice cream parlors in Cubao, Quezon town. 

despite his success with the ice cream parlors, Tony did not stop there.  He looked around the globe and saw the kind of success chains like McDonalds were having.  Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he made a decision to grow with the opening of his very own chain of hamburger-serving fast food restaurants named Jollibee in 1978. 

Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people.  Rather than trying to find out all from scratch, Tony journeyed to the US to learn the tricks of the trade from the already established chains like McDonalds.  By implementing these tried and tested business practices back in the Phlippines, Tony’s difficult work commenced to repay when his business started to quickly expand.  The division of Jollibee Philippines actually attempts to serve the specific wants of the Filipino folk and its culture by focusing its product development as well as its selling and advertsing to target the unique and traditional Filipino family. 

Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world.  This was solified in 2004 when Tony was voted the businessman of the Year by Ernst & Young.  The boss man of Ernst and Young, James S.  Turley said,’These awards are about celebrating worldwide entrepreneurship and the desire to repeatedly innovate and expand.  Tony’s story is a very uplifing one, on both these counts.  We are delighted he has been selected to receive this year’s award.’.

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Technorati Tags: business, Philippines, Success, Tony Tan